About ReZone Coaching

Learn More About the History of ReZone Coaching and the Executive Coach Behind the Brand

“I believe that the quality of leadership directly impacts the quality of our lives and that belief is at the heart of everything I do.”

-Brian Houp, Founder of ReZone Coaching

Brian Houp, Certified Executive Coach

At ReZone Coaching, I provide personalized executive coaching and leadership development for senior leaders and executives. These leaders of leaders shape their teams, organizations, and culture through every action they take. Their influence creates ripple effects, both positive and negative, on how people lead, live, and work.

I coach senior executives facing the pressure of complex, high-impact leadership. Whether they’re new to the role or seasoned and navigating fresh challenges, my focus is on helping leaders stay grounded, effective, and influential as responsibilities shift and grow. Together, we build leadership that’s clear, sustainable, and powerfully aligned with what matters most.

About Me

Before founding ReZone Coaching, I led teams through five mergers and acquisitions in the fast-paced television advertising industry, with my teams consistently ranking in the top 5% worldwide.

I’ve lived the high-pressure leadership experience firsthand. At one point, I was “shamefully” voted the office workaholic while navigating a difficult season as my wife battled cancer and family stresses mounted. That wake-up call shifted my priorities and my purpose.

Since 2013, I’ve coached senior leaders across small businesses and large corporations to succeed without sacrificing their well-being or quality of life.

Outside of coaching, I’m a husband, father, uncle, and grandfather. I stay active outdoors, snow skiing and mountain biking, enjoy traveling with my wife, love watching football and basketball, and take on home projects whenever I can.

ReZone Coaching — The Story Behind the Name

I believe that every person has a “Zone.” Not simply a zone that represents ‘flow,’ as many refer to it, but something much more than that. It’s where they feel most alive, most fulfilled, and where they get the most out of their life’s experience.

But for many high-achieving executive leaders, life rarely stays in that zone for too long. There’s often something “more” getting in the way; more responsibility, more pressure, more distractions. Over time, without realizing it, many drift away from their zone, negatively impacting their work and their overall life experience.

Why ‘ReZone’?

“ReZone” is about re-centering, re-balancing, and re-focusing. It’s a reminder to prioritize the aspects of work and life that truly make it worth living. The ReZone name represents a recalibration to that space where alignment, clarity, and performance all come together.

What is The Zone?

Consider this Venn diagram with three overlapping areas. At the center—the zone—is where all three are present:

Fulfillment: You’re energized and enjoying life, not just merely getting by. There’s meaning in your work and joy in the process.

Results: You’re achieving big goals, making progress, and seeing tangible outcomes that matter most to you and those you care about.

Growth: You’re learning, developing, and expanding your personal capacity in ways that make you more effective, more self-aware, and better equipped to lead, at work and beyond.

When all three are present, executives become unstoppable. But when even one drops off, things begin to feel out of balance and more difficult than necessary. Just like an athlete or musician knows when they’re in the zone, leaders can learn to recognize and prioritize their version of this space. ReZoning is about maintaining this ongoing awareness and continuing to take the proactive actions necessary to stay in the Zone.

The Tach; A Visual Reminder of Sustainable Performance

The icon used in the ReZone logo is inspired by a tachometer—the gauge on a car dashboard that measures engine effort. When a driver accelerates, the tach needle rises. But go too far into the red, and you risk serious damage to the engine.

The tach in my ReZone logo shows the needle just below that red zone. That’s not by accident. It’s a deliberate signal—a reminder to maintain strong, steady intensity without reaching into overload.

Why the Tach Matters in Leadership

Many of the high-achieving leaders I coach are wired for “more.” More intensity. More output. More drive. But that wiring can backfire. They find themselves redlining—running at unsustainable levels of effort and stress that eventually lead to burnout, poor decision-making, and diminishing returns.

One of my favorite quotes sums it up well:

“A passionate 90% is better than a panicked 110%.” – Dr. Bob Kriegel

This symbol pushes back on that mindset. It says:

“Strong effort is good. Unsustainable overdrive is not.”

Why the Tach Matters to Me

I learned this lesson firsthand during my corporate leadership days. Back then, I lived in the red. Frankly, I believed it was what brought me the success I enjoyed.

It wasn’t until several dozen coworkers (embarrassingly) voted me the “office workaholic” that I realized my effort wasn’t yielding the same return as it had previously been. My output was no longer what it had been.

In that moment, I saw clearly that my effort wasn’t just exhausting—it was counterproductive. My thinking suffered. My work suffered and my quality of life was terrible. These insights became one of the key foundations that led me to the work I do today.

ReZone’s Core Values

Lasting success can only be accomplished starting with a solid foundation built on consistent beliefs and core values. I have established these core values guiding how ReZone engages and interacts with each client.

  • I prioritize clear and simple solutions to help my clients navigate complex, fast-paced environments without overwhelm.

  • I believe steady progress is built on consistent effort, dedication, and an unwavering commitment to growth.

    I model personal and professional development by continuously investing in my own growth and maintaining mentorship or coaching relationships.

  • I help clients achieve greater success by focusing on the most impactful priorities and eliminating distractions.

    I value punctuality and preparedness in every interaction, recognizing time as a client’s most valuable resource.

    I respond to client communications within one business day, ensuring timely support and accountability.

  • I promote a balanced life, encouraging clients to nurture relationships, physical health, mental wellness, and spiritual growth.

  • I uphold the highest standards of professionalism while remaining genuine to myself and others.

    I safeguard every coaching relationship with the utmost confidentiality and integrity.

  • "I truly enjoyed the journey of coaching with Brian. Brian has a rare ability to surface emotional blind spots in a way that invites growth, not shame. He didn’t hand me answers—he helped me find my own, and that’s what made the change stick."

    Ben Ruley, VP

  • "Brian's coaching is relevant, digestible, and most importantly, attainable. I utilize his coaching tools daily to maximize these skills that allow me to be a better husband, father, teammate, and leader. This coaching experience has changed me for the better. I am calm, make better decisions and am simply happier at home and work. My sense of calm has been contagious with my team and my influence across the organization has increased immensely.”

    - Terry Tate, 1:1 Coaching Client

  • “Brian's coaching style is effortless, allowing for in-depth conversations and learning. His open-mindedness, lack of judgment, and straight-shooter approach delivered politely and respectfully, create a powerful coaching experience. I highly recommend him.”

    - Tama Looney, VP

  • “Brian helped me develop professional confidence as an executive. My new leadership approach now creates a bigger, more powerful impact across the organization in many areas. My team’s effectiveness and efficiency have improved within my department, leading to higher-quality work and happier employees. I highly recommend Brian and his coaching program to other executive leaders.”

    - Chris Bonafede, 1:1 Coaching Client

  • “Brian’s objective mentorship challenged me to rethink my leadership style. His coaching helped me refine my approach, strengthening how I communicate, delegate, and collaborate. The impact has been clear—stronger relationships, better decision-making, and more engaged, high-performing teams.”

    George Stacy, VP

Clarify | Simplify | Advance

This isn’t just a slogan. It’s rooted in real-world, practical coaching success. During my first few years of coaching, I noticed patterns in how clients described their experiences:

  • They found significant clarity that had been missing in their lives at work and at home

  • They developed increased confidence in their ability to navigate complex situations in ways that were manageable and effective

  • Ultimately, they were gaining traction and moving forward in very meaningful ways

These themes led me to coin a simple phrase that captures the rhythm of growth and momentum I aim to support:

Clarify | Simplify | Advance

It’s not just a tagline for my marketing. It’s a pattern and process that shows up in nearly every unique coaching interaction and over the broader span of each leader’s development journey.

Clarify

When things feel messy, uncertain, or overwhelming, the first step is to focus on gain clarity.

These may include:

  • Getting clear on what success looks like

  • Identifying each of the barriers in the way

  • Defining the current reality of a situation

  • Separating facts from assumptions

  • Digging below the surface to unearth those stubborn limitations

Clarity is the foundation that everything else is built on.

Simplify

As clarity comes into focus, complexity begins to fade.

This is all about:

  • Breaking things into manageable pieces

  • Naming what matters and what doesn’t

  • Focusing energy where it truly matters

When things are simplified, action becomes possible.

Advance

Clarity and simplicity are essential foundations—but they’re only the starting point. Real results come from taking action and moving forward.

This may look like:

  • Prioritizing proactive and intentional efforts

  • Embracing action over fear

  • Testing low-risk experiments designed to build confidence

  • Developing new insights that build momentum over inertia

Advancing isn’t about solving everything at once. It’s about moving forward—one intentional, proactive step at a time.

Recognition & Awards

Certifications & Credentials

Interested in learning more?

Give me a call or schedule a call that fits your schedule.