In this article, I emphasized the paramount importance of alignment between coaches and clients for achieving ROI in coaching. The No. 1 reason for clients failing to see the desired ROI is a lack of alignment. Establishing clear, upfront goals and expectations within the coaching process is crucial. Equally important are ongoing discussions about progress and making necessary adjustments to ensure objectives are met. Additionally, involving other parties, such as a boss or human resources representative, at various checkpoints can enhance accountability.

This article compiles insights from coaches who share common reasons why clients may not achieve their desired ROI in coaching engagements. In addition to my contribution, you'll discover a comprehensive list of factors that can impact coaching outcomes.